I started-up Baronessa in November 2009, after always wanting to run my own business. Having worked in recruitment for 10 years and with my son starting school, it finally seemed to be the right time and I took the plunge and launched Baronessa just before Christmas.

The name “Baronessa” means “Princess” in Italian – having spent holidays there as a child and getting married just outside Florence, it just seemed the perfect name for my collection. It hasn’t been easy starting up a business in a recession but I really believed there was a gap in the market for jewellery that is affordable luxury.

I feel that women are being cautious with money and are less comfortable spending large amounts of hard earned income on fashion. But we still want to treat ourselves, without breaking the bank, and this is what inspired my collection – 70% of which is under £50.

I have always loved jewellery and know the difference it can make to any outfit. Whether you are looking for a statement piece for the evening or everyday jewellery that is comfortable to wear around children or at work – Baronessa necklaces, earrings, rings and bracelets can effectively add that finishing touch.

The Baronessa collection is affordable luxury for every occasion and jewellery that you will fall in love with.

I love it, and feel fabulous wearing it - I hope you will too. Joanna x