Having met in 2007 as creative and editorial heads of a luxury fashion website, we were colleagues first, friends soon after and then some time after that, mums to our little dudes, Tobias and Arlo (the Bear in the tale). We're far from fashion obsessed but we do live it, one way or another, everyday, so choosing a wardrobe for these new little people was a whole new world of fun.
The post babygrow stage however, posed something of a problem - it was almost impossible to find great 'bottoms.' Apparently, kidswear was all about jeans and chinos. Where was the snug factor? The personality? Don't get us wrong, neither of us wanted our boys to look like babies forever. We were simply after two things - a lot of comfort and a little 'cool.' What we didn't realise was that we were both on the hunt for the same thing... It was a post maternity leave water cooler conversation that triggered the idea for our new business venture - great printed leggings, with unique designs created by us, for boys, or tomboys (or for any mum who wanted a break from the sea of pink out there).