Sweet William Designs was established in Greenwich, London in 2009 by Emma Wood. She decided after 10 years of working in the City, looking after Lawyers, it was time for a change and instead decided to pursue a childhood love of pottery.
Sweet William ceramics are lovingly handmade in Stoke-on-Trent, in the heart of the Potteries, using only the finest Cornish clay. We're proud to be doing our bit to support British manufacturing.
Much of our range centres around family life, the special events we share with our loved ones and, most importantly, tea! We make mugs for every member of the family so you can all enjoy a cuppa together as well as mugs for every member of the wedding party for a cup of tea the morning of the big day.
Our other passion is pets. Our much loved black Labrador William is the mascot of the company and quite rightly insisted on his own range of mugs and bowls. We've expanded this to include cats and horses. Even though he's a little scared of both!
We are slowly adding to our collection to include greeting cards, cufflinks, aprons and tea towels. You can be confident that each new product is made with the same love and care as our ceramics have always been.
We personally check and pack every single order we send. We never send an item unless we would be delighted to receive it ourselves so you can always be assured of the quality and service you will receive from Sweet William. We hope you enjoy shopping with us!
Love Emma, William and the girls xxx