SWEET by Sweet Home London was founded by designer Deborah De Long who worked for Laura Ashley in London and The Company Store in New York.
Not long after returning to London in 2006 one of her favourite songs - 'Sweet Home Alabama' - was playing on the radio, when, along with an ever strong desire to have her own collection, her company was born!
The SWEET range is colourful, contemporary and whimsical with stylised florals, vintage inspired motifs, patchwork and stripes. Developed with quality and longevity in mind, all products are 100% cotton and are made mostly in small quantities, with some made by hand.
Her products have been featured in many of the UK home magazines, aswell as on ITV's This Morning and 60 Minute Makeover.