Hello and welcome to my shop on Not On The High Street! My name is Claudia and I am the designer and illustrator behind the Superfumi brand.
Superfumi is a collection of illustrated stationery, paper items and gift ideas loved by children and adults alike. I strive to create original designs that are fun, fresh, colorful and will bring you, or someone close to your heart, lots of joy and smiles.
I grew up in the Italian countryside and moved to London to study illustration at Camberwell College of Arts. I created my first line of illustrated products as part of my graduation project in 2006 and never looked back. I love seeing my designs come to life from paper into a tangible object that people can enjoy and use in everyday life.
Looking at my work it is easy to spot that my main inspiration comes from nature, childhood memories and my love for the animal kingdom. Popular culture and the diversity of city life also feed my imagination every day.
I work from my home in South West London where I live with my husband and young son. Most of my products are created in my home studio and the rest designed by me and then sourced from UK based manufacturers. I am passionate about the environment and try and use high quality recycled materials and FSC accredited paper for all the art prints and stationary items. Before being posted to you, every single Superfumi order is lovingly wrapped and packaged with attention to detail, my husband Sam is the expert in this part of the job and prides himself on making every parcel look extra special!
Enjoy browsing and thank you for visiting Superfumi.