Nikki first set up her label back in 2012, working from her bedroom in Hampshire whilst working as a freelance print designer and juggling multiple jobs. Working as a freelance print designer gave her great insight into the demands and fast paced nature of the fashion world, working with studios and selling her designs commercially to the likes of ASOS, Topshop, Urban Outfitters, Anthropologie, Made, Forever 21 to name a few.
Having won several textile design competitions and realising that she had a unique style in surface design, Nikki decided to set up her own accessories label. She steadily built up her brand, developing a strong product range that could successfully showcase her whimsical and ethereal print designs. She now runs her label full time in a studio at Hackney Downs where she creates prints that aim to envoke a sense of freedom and escapism. Inspired by her love of nature and travel, Nikki creates her prints using watercolours, inks and splash of glitter. She has gone on to work with Marks and Spencers, collaborating with Limited Collection on a range of exclusive beauty packaging which was available during Spring Summer 2015. She also has worked on a variety of commission and collaborations from womenswear, packaging and homeware.