Lagom is a brand from South London which grew from a small team of just two people to become a go-to label for retro inspired modern womens clothing and accessories.
Guided by the love of all things beautiful and inspired by travel around the world at Lagom we create gorgeous feminine fashion. Designed by women entirely for women the clothes are stylish, versatile and comfortable, making you feel your best whatever the occasion.
The name, Lagom, is a Swedish word that means 'just right' or 'perfect balance'. With that in mind our collections are well balanced with the right amount of classic gracefulness and quirky charm. For a good measure we have also thrown in a bunch of retro detailing and stunning fabrics.
Recently we have also introduced our own jewellery and accessories. We have collaborated with selected artisans and craftsmen to create stunning pieces for you to experiment with to create your own individual look.
Dress 'just right', dress Lagom!