Fabula Toys

Our range of educational toys bring nursery rhymes alive, so little children don't have to rely on YouTube to enjoy them!

Fabula is built on the ethos that if young children are to stop spending time in front of a screen, it is imperative that they are offered an alternative that continues to explore the same thing they adore on-screen - nursery rhymes - in a traditional ambience. That is why, each fabula product focuses on one rhyme at a time exploring the characters, the story and sometimes even the actions involved in a way that was never done before.

Designed around the Early Years Learning Goals set by the UK Department of Education, we ensure that children engage both their hearts and minds every time they interact with fabula. That is why, all our toys encourage key skills such as verbal communication, language comprehension, use of the imagination, physical exercise, motor skills coordination, and help boost a sense of pride within family units and diversity in the world around us. The educational benefits of each toy are explicitly marked across the website as well as product packaging.