Our aim is to enable children to develop their creative potential and to stimulate their enquiring minds through play (hopefully inspiring some life long passions along the way!).

Set up in 2005 by two working mothers frustrated with the High Street toy offering we are now a thriving business offering high quality, design-led contemporary and traditionally influenced children’s creative gifts, imaginative play and activity toys that are not easy to find elsewhere.

We are fussy about our products they must offer great design, skill transference and being genuinely fun. Many of our products are award winners and many of our brands unique. So if you are looking for a special gift for either a boy or a girl then you are in the right place.

We take service very seriously dispatching your order the following day (for orders placed by 6pm), we keep you up to date, are happy to offer advice and do not quibble if you want to return something. We look forward to receiving your order.

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