Cinderela B was founded by British designer Rachel Jackson in 2006, upon her return from a life changing, worldwide trip.
Rachel fell in love with the glamour, energy and exotica of Brazil, and it was here that Rachel met sassy Brazilian Cinderela Brancante - from whom the label now takes its name. Cinderela tapped into Rachel's taste for adventure and this coupled with Cinderela's belief that you can do anything you want to if you're prepared to work hard enough, would be the reason Rachel gave up her career in music television to pursue her dream of setting up a jewellery label when she returned to the UK.
Rachel first set up stall at the legendary Spitalfields Market in East London, selling her jewellery to the hipsters of Shoreditch, tourists and the many celebrities that visit the area. But she was quickly picked up and soon her designs could be found worldwide in some of the most stylish and inspiring places to shop, from gift stores to fashion boutiques to independent department stores. But look no further because on Not on The High Street you will find the best sellers plus many exclusive designs and limited edtion pieces.
In 2012 Cinderela B was one of eight designers chosen by Goldsmiths to feature in their' Best of British' and in the same year Rachel was named as one of the next generation of woman entrepreneurs by Economia Magazine.
Exotic motifs including birds, butterflies and pineapples are signature Cinderela B, and designs range from delicate and feminine to more edgy statement pieces with serious WOW factor.
The story continues today in the vibrant area Spitalfields, London were Rachel and her team are based in a beautiful studio and showroom, in an old Victorian building. The walls are a montage of colourful memorabilia from Brazil, thank you cards from delighted customers and design ideas, for it is here that every piece of jewellery is designed and handmade - by a team of passionate, lovely people who really do love what they do.
Cinderela B… for those who love something a little less ordinary.