'By Alex'

About

By Alex - Seasonal Gifts throughout the year.

I am Alex and I set up my business when I decided to leave the consuming world of fashion behind me and go back to my roots and love of drawing and designing. What started as making little lavender hearts as gifts for friends and family on my first sewing machine, turned into designing and making a range of homewares and seasonal gifts.

I then became a mother to identical twin boys and my business and life took a different turn. My focus became about my children and our joint love of Christmas, making memorable keepsakes and yearly family traditions. And so the Christmas stocking came to life. This has over the years developed and expanded to Christmas sacks and decorations and has now developed into other seasonal gifts for Easter and Mother's Day.