By Alex is a range of soft furnishings designed and made by myself from my studio in London. My range includes lavender hearts, bunting, draught excluders, wedding treats and seasonal goodies, many of which can be personalised. My collections use a variety of fabrics that are collected from all sorts of places and countries.
A little bit about me.....I have a textile degree from Nottingham Trent University and previously worked for fashion houses Paul Smith and Aquascutum before turning my hobby into a business.
Every piece in my collection is made by myself with love and care x