Welcome to By Alex. We are a small textiles company producing a range of homewares, gifts and ideas for your wedding day. Everything is lovingly designed by myself from my studio in Hertfordshire and handmade in Great Britain. My range includes Cushions, Tea Towels, Notebooks, Purses and Pouches, Bridal Bouquets, Buttonholes and many more treats and seasonal goodies, many of which can be personalised especially for you. My collections use a variety of fabrics that are designed by myself and also sourced from many British mills.
I find inspiration from my surroundings; My little country cottage studio, the great British weather, to the autumnal leaves and first spring flowers. These are what form the basis of my designs. Whether embroidered or printed, my designs and products are made with care, with every fine detail considered.
My handmade collection make beautiful gifts for family and friends that can be cherished for many years to come.