
Gagagoogoo®
Gagagoogoo® began in 2003 after the birth of Mark and Louise Sinclair's daughter. They were looking for fun tops for her to wear and noticed a gap in the market for different and thoughtful clothes for kids.
Since the development of their clothing range they have gone on to create Blankie World by Gagagoogoo® - this is the brainchild of Mark and Louise. Mark saw children dragging round their ‘blankies’ and was convinced that there must be another way of creating a comforter that would be more hygienic, but that could also grow with the child and so Blankie Bear was born.
These amazing comforters are fully washable, suitable from birth and for sensitive skins. They are made from luxuriously soft materials that a baby and child will love forever.
No need to wean!
The Blankie friends unique patent pending design means that there is never a need to ‘wean’ children off this comforter. In the early stages a baby will love to use the comfort blanket, then as they grow a blankie friend becomes a constant companion and you can leave a little corner out for extra cuddles.
This unique comforter that turns from a luxurious snuggly blanket to a cuddly teddy bear has been a hit not only with children but with parents too, in a recent comparison review in Childrenswear Buyer magazine Blankie Bear came out on top:
“Callum loved this one most out of all the comforters we tested. It was really soft; he was constantly carrying it round and cuddling it and he also liked trying to put the blanket back inside the pouch to make it back into a teddy bear.”
- CWB September 2007
Blankie World launched in April 2007 with Blankie Bear, who was a finalist for Gift of the Year 2007, and was recently shortlisted for a Practical Parenting and Mother & Baby Award.







