Anusha

Anusha is an online boutique dedicated to bringing you fabulously feminine clothes, accessories, jewellery and gifts that make you look and feel beautiful. You won’t find big-name designers at Anusha; instead, we embrace individuality and originality, specialising in products by talented young designers, with an emphasis on craftsmanship.


I search high and low for products that I think you'll love - choose from embroidered kaftans, embellished silk dresses, floaty chiffon tops, hand-printed T-shirts from New York, sparkling flip-flops from India, beaded Moroccan slippers, ballet flats from Spain, vintage-inspired jewellery, must-have clutches and evening bags, aromatherapy bath melts, adorable feather butterfly garlands, exotic candles and much more.

I hand-pick everything for Anusha, and I only stock things that I like to wear or have in my own home. I want every stage of shopping at Anusha to feel like a treat, from the moment you see the beautiful collection and inspirational photography on the website (no clothes displayed on lifeless, plastic mannequins here!), to the excitement of receiving your order direct to your door, wrapped carefully in layers of fuchsia tissue paper.

The press picked up on Anusha soon after its launch in July 2004, but it’s always had a ‘best-kept secret’ feel to it. Luckily for us, Anusha's following of devoted fans find it hard to keep it to themselves, and I’m proud of the fact that word-of-mouth recommendations have always been an important contribution to our success.

I hope you enjoy shopping at Anusha as much as I've enjoyed creating it. Some of Anusha's range comprises its best-selling lines (often interpreted in the latest colours of the season), but I also build on the collection, allowing the range to evolve, and ensuring that the website remains fresh and updated between the main spring/summer and autumn/winter seasons. Anusha has also just launched its 'holiday shop', where you can stock up on our signature flip-flops, kaftans and summer silks - whatever time of year you're travelling to a sunny destination.

Since I add to the collection whenever I make an interesting new find, don’t forget to join our mailing list if you want to be the first in the know.


Elizabeth Raderecht