34.4°

34.4º Natural Skincare, a small business with a big social conscience.

Elka is the founder of 34.4º, the Handmade Natural Skincare company. 34.4º is the result of experimenting with different ingredients to soothe her own skin which became easily irritated by the slightest application of synthetic preservatives. All their products are cruelty-free and most of them are vegan and organic. The skincare is suitable for all skin types, even great during pregnancy and for children.

34.4º want to encourage using natural products, creating a simple skincare routine and the reuse and recycling of their glass jars.

34.4ºare a Community Interest Company (C.I.C.) because they believe a company should benefit the community it operates in, as well as the people who work for it (much like the social structure and environmental impact of a bee colony). They donate to the Natural Beekeeping Trust which promotes bee welfare. They love their current project of re-wilding the environment with wild bees.