The newest arrival to our portfolio is the fantastically stylish Hygge brand that is exquisitely different to any other brand currently on the high street.

In Danish culture, hygge (pronounced “heu-gah”) expresses a fundamental aspect of a lifestyle where cosy, warm and friendly feelings are cherished. Since 2009, the company and talented designers have collaborated to develop the Hygge watch collection where the hygge feelings are embraced as an entire part of the design and the owner’s identity. Influenced by Scandinavian minimalist design and in respect of the finest Japanese craftsmanship, Hygge continues to be a symbol of both cultures by creating and offering exceptional timepieces. These keywords describe the qualities that Hygge should be associated with. They reflect the identity and sales arguments which make Hygge standing out of the market.

In essence, hygge means creating a warm atmosphere and enjoying the good things in life with good people. The warm glow of candlelight is hygge. Friends and family – that’ s hygge too. There's nothing more hygge than sitting round a table, discussing the big and small things in life.

So why not embrace the Hygge in your life?

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