Xoxo Designs by Ruth

My name is Ruth and I’m the creative force behind XOXO.

I create a collection of colourful goods, including but not limited to: greeting cards, motivational prints, enamel pins and patches and patterned stationery. I am always dreaming up new ideas, so it’s always growing.

I graduated from Duncan of Jordanstone in 2011, it was then that I started designing my cards to sell. When I opened my Etsy shop in 2012, my business began to develop!

Why do I do what I do? I want people to smile and celebrate small wins in life when they see my designs. The colours I use and the phrases I choose are intended to celebrate life’s moments, big or small.

My designs are created by hand on my iPad using and finished using software on my computer. I like the hand lettering element and I like to keep that not so perfect look, (just like real life!) in my work.

I take inspiration from colour, pattern, space and typography and social media. I’m inspired by other creatives out there doing amazing things