About

Welcome to Superlove. We make luxurious 100% merino wool base layers and sleep bags, designed to keep babies, toddlers and kids aged 0-6 years toasty warm in the British weather, whether it's day or night. Superlove merino clothing and sleeping bags make the kind of inspired newborn gifts the most discerning of parents will love.

Merino is the softest wool in the world and has many remarkable natural qualities; merino naturally insulates so well your child will always be warm and comfortable, yet without any bulk to hamper that precious freedom of movement. Supersoft and 100% natural, merino is ideal worn as a first or base layer next to the skin.

Merino wool is very easy to care for. It is fully machine washable and dries very quickly (or you can tumble dry on low if in a rush). As a bonus, merino fibres are naturally antibacterial and resist staining- a modern wonder fibre that fits perfectly into busy lives.

Superlove merino base-layers are specifically designed for the British climate and are very special; they are made from buttery soft 100% pure superfine merino wool of the highest quality and at 235gsm are the warmest base-layers available for babies and toddlers.

The Superlove sleep bag will help your baby get a good night's sleep night after night. The plush merino lining creates a breathable microclimate around its lucky little wearer, keeping them just the right temperature all night long; whilst the pure cotton outer is super soft for extra snuggling.

Superlove in both name and in nature, we've made sure that our beautiful merino products are ethical in every way; kind to animals, people and the environment we all share.

Let the adventure begin...

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