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Storytelling creative activities

About us

Beautifully illustrated products that help your baby and child grow.


I'm Rosie the founder of Sunflower Seedling, a MA graduate in Fine Art and a mother to a five year old, two year old and a 6 month old. My first tiny has inspired and developed my journey into design since the day she was born.

Sunflower Seedling is a small business based in the heart of Leicester. I call it a family run business, as my partner helps at any given opportunity and our daughters make excellent product testers (little critics)! And together we create design led products for babies and children to assist with early visual and language sensory development, which then builds a strong foundation for their future learning.

Our products are fused with creative story telling, making language fun, bonding and visual development. Aiming to inspire children to create their own little imaginative worlds.

Thank you for visiting and we hope to see you again!

bird mobile layoutBunny sensory soft toyA glimpse into our work office

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Our Products


  • "I have read a lot about sensory products for babies and their development and I was really pleased with the stimulating high contrast black and white storytelling, they were good in size and light for babies and the quality meant they could not easily be bent or damaged. I particularly liked how they helped explore the imagination with a small story as opposed to just pictures. They are also easy to wipe cleaning of any dribble and baby food."
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    Independent review

  • "These bright bold animal constellation cards are my baby’s favorite during travels and dinner. It keeps them focused which means no fuss! They are engaged and concentrating and I love how stimulating they are which helps in their development. I must admit I have learnt a lot from them too. The quality of the cards are great, they are easy to clean and easy to pack if you need to take them along with you which I always do!!"
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    Independent review

  • "Love the creative book cards. Great for story time with my four month old daughter. Brilliant quality and product includes instructions on how to use in different ways according to age."
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    Independent review

  • "An absolutely lovely gift!"
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    Independent review

Press Comments

"Mutiny tots: playtime feature"
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Jun 2017

"Education news: Inside the classroom and out!"
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Nov 2016


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