While and Wonder

Beautifully illustrated products that help your baby and child grow.

Hello!

I'm Rosie the founder of Sunflower Seedling, a MA graduate in Fine Art and a mother to a five year old, two year old and a 6 month old. My first tiny has inspired and developed my journey into design since the day she was born.

Sunflower Seedling is a small business based in the heart of Leicester. I call it a family run business, as my partner helps at any given opportunity and our daughters make excellent product testers (little critics)! And together we create design led products for babies and children to assist with early visual and language sensory development, which then builds a strong foundation for their future learning.

Our products are fused with creative story telling, making language fun, bonding and visual development. Aiming to inspire children to create their own little imaginative worlds.

Thank you for visiting and we hope to see you again!