squid | storefront | notonthehighstreet.com
Kids and adults umbrellas


Bringing colour into life!

Squid is an award winning water-wear design company started by a design duo from the London College of Fashion. Co founders; Viviane Jaeger & Emma-Jayne Parkes founded their company whilst graduating in 2008. Their idea and inspiration was colourful interaction with the rain, inspired by the artist Jackson Pollock and his incredible colour explosions.

'How cool would it be to walk down the street and when it rains your clothes change colour?!'

The pair's first commission was to design and produce a range of colour changing umbrellas for the Tate Modern Gallery, and they have since been working with the likes of MoMA New York, The British Museum, Nordstrom, Southbank Centre and Art Basel.

The brand year on year add new designs for the adult range and since 2012 have been developing their children's range 'SquidKids' which launched into Hamleys in 2014.

The whole ethos and vision for Squid encompasses the co-founders energy and excitement for turning dreariness into colour and happiness. Not only should The Squid collections be practical but they should most certainly be fun and bring a smile to ones face and tickle the imagination.

Have fun!

The Squidders x

Co-founders Viviane Jageger and Emma-Jayne ParkesAdult London Skyline umbrella in New YorkKids Lion Rain jacket new design

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Hello - thank you so much for visiting our store front. All our designs are hand silk screen printed. giving a beautiful hand made finish but sometimes there are discrepancies in the print. Due to them all being hand printed one-by-one, not by a machine, it therefore means we can not ensure all designs are exactly the same as each other.

We do our best to be fully stocked, but as a small company we do sometimes run out and it takes 3 months to re produce the goods again - we know that requires patience but we hugely appreciate it and think it is worth the wait as adults and children just love our products and the fun and magic they bring!

We came up with this idea in 2010 and are so excited that we were the original brand to create this! Thank you for your support - it means a lot!!

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