Our mission is to create designs that are individual and fun so that when your little ones wear sgt.smith, they also wear a smile!

We make superior quality babywear, cool t-shirts for kids, art prints and light boxes that illuminate any small face! Inspired by the things children love, all of our designs are unique and exclusive to us.

A trip to the Natural History Museum in London many years ago inspired our first ever personalised dinosaur t-shirt. We then started at the kitchen table, designing and making t-shirts for kids that incorporate their name into the theme of the design. Since then we have grown to now occupy the top floor of an old Victorian textile mill in West Yorkshire that we've helped bring back into use.

We apply great care and attention to detail in everything we do. We always source the best quality materials and we only use manufacturers that implement fair working practises. Many of our products are made in our Huddersfield HQ.

* Winner of the Notonthehighstreet Make Awards 'Best Gift for Children 2011' with our personalised dinosaur t-shirt.