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About us

PLAYin CHOC is an ethical, design led, premium vegan organic chocolatier and environmentally friendly educational kids toy company.

Imagine a treat that will surprise, inspire and delight children, rewarding them with delicious organic chocolate and a playfully puzzling toy, and bringing them into a joy-filled world that only kids can inhabit. PLAYin CHOC does exactly that - and it’s all bundled up in one little box.

Each beautifully designed PLAYin CHOC box contains two individually wrapped organic chocolates, along with a delightful animal toy, made from 100% recycled cardboard. With a series of 18 to collect, assemble and learn about, each quirkily illustrated animal comes with its own fun fact card. Who knew that the Sumatran tiger has webbed feet for fast swimming or that a giraffe rarely sleeps and never sits down?

PLAYin CHOC was devised and created by Maya Simler, driven by her desire for something better for her children and a frustration with the harm caused to the natural world by plastic and excessive packaging.

PLAYin CHOC’s delicious bean to bar chocolate is made using just three natural, organic ingredients. The finest fairly traded South American cacao beans, grown on small family-owned farms and gently roasted to release the full flavours, are combined with vanilla and vitamin-rich coconut to create each of the domino-sized treats, which are also certified vegan and contain no refined sugar.

Kids with box10 smooth and creamy chocolate barsMaya and the kids

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Please bear in mind that the chocolate needs to be stored in a cool, dry place away from direct sunlight. Ideal storage temperature 16-18°C.

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Returns Address

Unit 73 - 74 Basepoint Business Centre, Metcalf Way, Crawley, West Sussex, RH11 7XX, GB

Terms and Conditions

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Registered VAT No.: 267143988