Baby clothing should be comfortable and charming, but not necessarily pink or blue. Piupia's collection is colourful and fun with unique illustrations and beautiful details.

Our brand is based in London and all our garments are carefully manufactured in Portugal. The fabrics we use are 100% organic cotton and super soft. We also take special care to produce clothes that will keep your baby comfortable by using soft elastic bands and no back labels.

At Piupia we are committed to ensuring that our garments are manufactured under high quality standards, using manufacturing processes that are not only kinder to the environment but also more gentle to babies' sensitive skin.

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