Simon is our CEO, and joined the business in 2015. He began his career as a consultant, before joining Tesco to work across various departments. Since then, he’s worked for Ocado, completed an MBA at Harvard and returned to Tesco to head up their online grocery business, all before joining us here at notonthehighstreet.com.

Holly is Founder and Chief Inspirator of notonthehighstreet.com. She began her career in advertising, before creating events company Your Local Fair. She and Sophie then joined forces to develop and launch notonthehighstreet.com.

Sophie is Founder and Non-Executive Director of notonthehighstreet.com. Previously a journalist and marketer, she started her career as a beauty editor, before moving into brand development and advertising.

Currently deputy editor of ELLE Decoration, Ben is a well-respected design and lifestyle journalist with over 15 years experience covering magazines, newspapers, supplements and digital publications. In addition to speaking at industry events and panel discussions Ben has also consulted on various projects for major retail brands including John Lewis and Heal's.

Matt is editor of Telegraph Connect, a new network of online communities dedicated to helping SME, business and media and tech professionals grow their companies and develop their skills. He started his journalism career at the Guardian, covering arts, culture and the creative industries, before joining the Telegraph in 2016.