An ethical & sustainable lifestyle brand for the free spirited conscious consumer.
In 2016 I quit my job as a womenswear buyer for a fast fashion retailer. It was here, on the frontline of fast fashion, sitting across the many negotiating tables from Shanghai to Delhi, always pushing for cheaper, for faster, that I realised that I was part of a massive problem.
No longer able to ignore the unease with the industry I was helping to fuel, I set off in search of how I could play my part in leaving the world a little better, not a little worse, no matter how small.
Loft & Daughter is the result of that journey- one of fewer & slower, & a belief that beautiful things can give back too.
Specialising in jewellery & homewares inspired by the beauty & magic of far flung places, this slow living brand exists to create maximum social & economic impact on the hands who make them, whilst leaving the lightest environmental footprint.
I’m on a mission to empower you to express your individual sense of style, whilst standing by your values, & here to prove that things can be even more beautiful when they are kind to both people & planet.
I hope you love it as much as I do,
Social & environmental kindness at the forefront of everything I do
It was of utmost importance to me that I visit, meet face to face, & spend time with, the craftspeople who would bring L&D to life. In doing so, I have built a a trust that enables me to confidently promise you that your purchase will give back in at least one of the following ways…
Fair wages, safe working conditions & respectful treatment of artisans
Social & economic uplift; providing dignified livelihoods, increased standard of living & creating opportunities for disadvantaged producers, and thus their families & communities
Empower women; helping the most vulnerable women in society to become self sustainable through equal training & employment opportunities, personal bank accounts, access to healthcare & self help groups
Minimal environmental footprint; using recycled, organic or green materials where possible, & gentle environmental processes
Preserve traditional handicraft techniques, celebrating the workmanship of crafts that have been passed down through generations