The Loel & Co story began in 2006 when we decided to turn our love for Italian jewellery into a business.
Our ethos is simple…to select jewellery that we would love to wear ourselves. With a keen eye for quality and affordability, we search Italy and beyond looking for beautifully crafted pieces. We pride ourselves on finding something unique and giving exposure to exciting new designers. We work exclusively with many collaborators, and offer designs that are only available through us.
Our team is based in both London and Italy, which we believe gives Loel & Co its distinctly continental feel.