KitsCH Noir

Because Representation Matters. Embrace. Encourage. Empower.

Kitsch Noir is THE Black greeting card and stationery brand. In the summer of 2017, fashion accessories designer Cherelle could see there was a problem with the lack of diversity within the greeting cards industry. Taking matters into her own hands, she was on a mission: to create a quirky, fun and contemporary line of cards which champions the voice of the underrepresented. This is how Kitsch Noir was born.

Since it’s conception, KitsCH Noir has grown into a multi award-winning brand, stocked nationwide in some of the UK’s leading stationery destinations.

KitsCH Noir works towards progressing the mindset of card, stationery and gift buying consumers. The brand does this by normalising the illustrated imagery of regular, everyday black and brown people celebrating all the various seasons throughout the year in a fun and contemporary fashion. KitsCH Noir represents the love, joy and humour within the black British experience.