Hook & Loopy was formed in 2012, making us a young, creative and enthusiastic company, bursting at the seams with fresh ideas for improving the quality of life for parents.

Being a parent is an amazing experience and at Hook & Loopy we know how important it is to make sure your baby is as happy, comfortable and as safe as possible. We think your time with your baby is precious and you should be able to cherish every moment. That’s why we have crafted this exquisite clothing range to save you time, reduce stress at changing time and allow your baby to look amazing all in one simple step.

We’re extremely proud to have launched our new, stylish range of baby clothing to the children’s market. We feel confident you will love it as much as we do.

The Hook & Loopy team are all parents and grandparents, with children and grandchildren of all ages, and as such we can relate to your needs from our own first-hand experience.

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