Eleri Haf Designs | Storefront | notonthehighstreet.com
Personalised floral map of Wales

My Story

Fresh, vibrant, flowing watercolour and modern calligraphy pieces, designed to brighten up any day!

Croeso / Welcome to my storefront!

I'm Eleri Haf, the founder of Eleri Haf Designs. I am 29 and live in South Wales.

Eleri Haf Designs began in late 2011, born from a determination to overcome adversity and a passion for creating. I had been itching to let out my creative side but had very limited use of my hands and arms, having suffered from a severe neuro-immune illness since I was 15.

I started out through reproducing greeting card designs I had painted before becoming ill, donating some of the money I raised to a charity funding biomedical research into my illness. All the while I was dreaming up new designs in my head.

As my health improved and I was able to regain use of my hands, so the business grew. From cute, button tags to bespoke watercolour prints. I taught myself the art of modern calligraphy which I now use throughout my work.

I am so delighted to partner with Not On The High Street - it's a dream come true!

We were together valentines cardHand lettered Christmas cardFloral Map of the British Isles Print
My tools

My Designs

In a world of screens and mass production, I like to focus on the simple comforts of a pen and paper and traditional correspondence between people. There's nothing quite like receiving a card or a letter through the post!

I have created a range of fresh, vibrant and flowing designs that I have made into greeting cards, art prints and wedding stationery. I don't use any computerised fonts in my designs - everything you see has been painted, written or drawn by myself before being professionally printed onto high quality, textured papers.

Some of the tools I use are traditional dip pens, Sumi ink, vibrant watercolour paints, jute twine and hand dyed silk ribbons. Every order is packaged with love and care.

I hope you enjoy browsing through my store and that some of my designs catch your eye!


Eleri x

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Our Products


  • "This picture was beautiful and very much loved by the receiver!"
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    Independent review

  • "Really personal packaging and lovely attention to details. Perfect sentiment"
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  • "Absolutely beautiful. The quality is second to none. The wrapping was stunning and complimented the gift and the seller."
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  • "Beautiful card, my mum was so pleased with it. Will definitely purchase again."
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    Independent review


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