‘Ava & Luc’ was born in September 2010 after we (Janice Rokita and Vicki Leaver) found that our high expectations of childrens clothing were not being met. Fed up with pastel blues, pale pinks, ‘cutesie’ prints and highly impractical garment design (if you’ve ever tried to get a round neck T shirt over a 12 month child’s head or had a toddler cry about a logo label irritating their neck when you’re out and about with no scissors with you, you’ll identify with the problems they faced!), we started to sketch out what we felt would be an ‘ideal’ sleepsuit, T shirt and pair of pyjamas, then canvassed lots of other parents for opinions. We then set about manufacturing a capsule collection of clothing with an ethical supplier based in India (no child labour used, employees are paid fairly and work reasonable hours)
All of our items are manufactured using highest quality, soft organic cotton and only ecologically sound dyes are used.
Every last detail has been carefully considered in terms of design and comfort, and each item has been tried and tested to ensure that it is absolutely perfect. We hope that you will agree.