Graduating from the University of Brighton in 2014 with a degree in illustration, the business was established by Abi in early 2015 and based in Jersey, Channel Islands. Where she embarked on designing a range of uniquely illustrated, luxury contemporary fine bone china dinnerware.
The aim of the business was to produce high quality eccentric and quirky dinnerware combining contrasting designs of minimalism and maximalism to create a complimentary collection perfect for a purchase of one item as a stand alone piece, a matching set and also to be mixed and matched for a fantastical and extravagant dinner or tea party setting.
Abi sourced a factory for her collection in the UK's home and heart of ceramics, Stoke-on-Trent, where it was screen-printed and hand decorated to the highest quality. The range currently consists of four designs, each collection comprising 10" dinner plates, 8" side plates and tea cups and saucers.