
Permit Cover In William Morris Strawberry Thief Plum
£34.95
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Bristol
Blue Badge Co. is a Bristol-based lifestyle brand established in 2011, crafting beautifully designed home comforts and gifts. Every piece is made with genuine care, because the people in your life deserve something that feels as good as it looks.

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Blue Badge Co. began in Bristol in 2011 with a simple but quietly radical idea: that the things we surround ourselves with, and the gifts we give the people we love, should be beautiful, considered, and genuinely joyful to receive.
We're a small, independent brand with a big belief in the power of good design. We make home comforts and gifts that feel special from the moment you see them: the kind of thing you pick up, smile at, and immediately know who it's for. Nothing generic, nothing forgettable.
Every product we create goes through the same filter: does this feel like something worth giving? Does it have warmth to it? Does it look like it came from somewhere rather than anywhere?
Based in the brilliant city of Bristol, we're proud to be part of a creative community that genuinely values making things well. That spirit runs through everything we do, from the products themselves to the way we pack and present them.
Whether you're treating someone you love or finding something lovely for your own home, we hope what you find here feels exactly right.



We founded the company because we couldn't find the things we wanted to give: gifts with real personality, home comforts with proper style. So we made them ourselves.
More than a decade on, we're still doing exactly that from our base in Bristol. Small team, high standards, and a lot of care in every product we put our name to. We think good design and genuine thoughtfulness aren't luxuries. They're just what things should be.

“This year’s ambassadors are true advocates for “reinventing retail”, with all judges agreeing they are an incredibly impressive example of the best of retail talent. Their success stories are exactly what the industry needs to prove how much diversity there is among ever-evolving retail job roles.”
Hope then, springs eternal. And our business leader of the month, Ellen Green of the Blue Badge Company, exemplifies this. Hers is a business that provides hope on so many levels – so I certainly hope you’ll enjoy reading her story.
It takes courage to turn down an offer of £70,000, especially when the offer is made on national television.