For the last year or so, Well Bred has been a sideline in dog (and sometimes cat) themed cards and prints while working full-time as a web designer and front-end developer. It's been gradually gaining interest from retailers and pet-lovers, and I've now decided to make a go of it as a full-time business!
I developed the typography prints featuring the character traits of a range of dog breeds while I was thinking of getting a dog of my own. I was looking for the kind of dog that would suit my lifestyle and the idea began. They have proven popular in local Brighton gift and homewares shops and are now available on notonthehighstreet.com.
I now intend to grow the range with new prints and cards and eventually other products.