The Pop-Up Pinhole Company

The Pop-Up Pinhole Company

The Videre self-assembly, medium format pinhole camera has been devised by young London-based entrepreneur Kelly Angood. This critically acclaimed camera was built and designed by Kelly. She was able to launch the product to market after raising over £35,000 from 881 backers on Kickstarter – more than double her target amount of £15,000.

The Videre is designed and made in England using recycled materials where possible. The kits are screen printed and die-cut individually by hand onto thick recycled card. The Videre was devised, built and produced entirely by Angood, with some help on manufacturing and distribution from some small British businesses. The kit includes a spare medium format spool, reclaimed from some of the best darkrooms in London, and a precision laser-cut 0.4mm pinhole, along with instructions and everything else required to make your very own Videre. All you need is the film and some craft glue.

The Videre has already received attention and praise from the national and design press, with Fast Company CoDesign hailing it as 'a celebration of vintage cameras, papercraft, and medium format film photography in one.'

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