Smart Turnout London

Smart Turnout embodies unique British style: vibrant colours, bold patterns and exacting design. Our collection provides everything the modern man requires, adding colour to his wardrobe. Our name is a regimental term - put simply it means looking your absolute best. We believe looking good needn’t be a military operation. We know everyone is different, and therefore our pieces can be worn your way. Dressed up or dressed down, preppy or traditional, with our range you’ll always have the confidence that you are the best you can be.

As a young member of the Scots Guards infantry regiment, Philip Turner was scheduled to compete - or at least reach the finish line in the saddle - at Sandown Races. But he had one complication to untangle first. In British racing, each rider competes wearing a unique set of racing colours, and nothing was available in Philip’s size or assigned pattern. With the race looming and no solution in sight, Philip set out on a race of his own – to personally find the required materials and an expert knitter.

The day of the race arrived and somehow Philip’s performance at Sandown escaped the record books, but the styling and colours of his classic outfit didn’t go unnoticed. Arriving to help their fellow infantryman commiserate, members of Philip’s regiment asked if he could arrange to have knitwear made in their official stripes.

Philip complied, and additional orders began arriving from far-flung corners of the regiment, followed by requests for ties, then socks. What started as a favour for a few friends soon took over Philip’s weekends, then his garage, and finally his home. Not to be outdone during marches and parades, other regiments quietly came knocking at Philip’s door, asking if he might produce knitwear in their colours as well. It didn’t take long before Britains historic schools and universities came calling too and now, to our continued delight and surprise, smart dressers from around the world. After all, Philip didn’t start out trying to found a company – he just wanted to find the perfect jumper. Apparently, he’s not the only one.