Online Since 2006.

We make things that are good to look at, lovely to touch and pleasing to use. From snuggly supersoft bright cool t-shirts to wear to a party…to home accessories that light up a conversation…to themed art prints that make a small face smile!

Although small, our team has loads of talent and includes a screenprinter, an illustrator, a machinist, a pattern cutter and a graphic designer. Inspired by the things children love, all of our designs are unique and exclusive to us.

Our mission is to create designs that are individual and fun so that when your little ones wear sgt.smith, they also wear a smile!

* Winner of the Notonthehighstreet Make Awards 'Best Gift for Children 2011' with our personalised dinosaur t-shirt.

Please see our 'Occasional Human' shop for our men's range.

We always source the best quality materials for every job and only use manufacturers that implement fair working practises. Our garments are produced in a family run factory in Portugal and many of our products are made in our Yorkshire HQ.