The team at Sgt.Smith has been creating bright, cool clothes for 0-12 year olds since 2006.

Inspired by the things children love, all of their designs are unique and exclusive to them. Having specialised in personalised t-shirts that incorporate the child's name into the design of the garment, they constantly update their ranges with new designs and are now working on seasonal collections.

The company prides itself on using the best quality cotton from manufacturers who implement fair working practices and all garments are hand screen printed in its Yorkshire HQ. The team apply great attention to detail across all aspects of the design and manufacturing process and have been delighted to serve many happy returning customers over the last nine years.

sgt.smith's mission is to create designs that are individual and fun so that when little ones wear sgt.smith, they also wear a smile!

* Winner of the Notonthehighstreet Make Awards 'Best Gift for Children 2011' with their personalised dinosaur t-shirt.