press comments

"One of the best cookery schools for children" (Waitrose Food Illustrated, January 2005)

"Take six small children, add flour, sugar and Cookie Crumbles, and what do you get? A prerfect party," says Georgia Powell (Daily Telegraph, Jun 2003)

"It’s the premium nature of the baking mixes that puts the brand a cut above the rest,” says Emma Clifford, senior food analyst at Mintel (, June 2013)

“These instant baking kits - just add an egg - actually takes home-made and contain entirely natural ingredients. There are cookies, muffins and brownies, all achievable by even the messiest toddler.” (Absolutely Notting Hill, June 2013)