Noodoll

Playful and thoughtfully designed gifts for everyone

Noodoll is a contemporary lifestyle brand born out of the desire to add a touch of fun, colour and uniqueness to everyday life. inspired by children’s imagination.

Noodoll was born in 2009 from an illustrated book by YiYing Wang featuring a cast of characters made from rice and noodles. The company started with just two plush toys, Ricemon and Riceroar. Since then, Noodoll has grown to a team of eight and continues to create new characters and products year on year.

Everything we make is designed to inspire the imagination. From little ones to grown ups, we believe there’s no life that can’t be opened up and transformed with a little playfulness. We bring this spirit to everything we do at Noodoll because if we can imagine something, we can make it happen.

We aim to bridge the gap between design and playfulness and create fun products for all ages. So whether a tiny tot or ‘grown up’, there is friend here waiting for you.