Mr King set up his wax company after trying a number of different moustache waxes and found that none really worked for him. He decided to try and make his own. After months of research, trial and error he settled on his recipe for Mr King's Marvellous Moustache Wax.
Mr King gave a few tins out to some members of The Handlebar Club to try and received great feedback, so he decided to see if any would sell. On the first day of sale he sold several tins and he was amazed. After that the orders just kept coming in and he now has stockists from all around the world!
The wax is used by fellow members of the handlebar club and moustached gentleman from all over the world.