JJ PARK

Chic and playful baby and childrenswear not available on the UK high street - pretty designs, full of personality and perfectly fit for purpose.

BIG CHIC FOR LITTLE PEOPLE.

JJ is a mummy-maker with a background in classic, vintage-style women's apparel. Having taken time out to be a full time mum, JJ is back and seeking to bring her unique style to baby, toddler and children's clothes and accessories - curating hand-picked designs from independent South Korean brands that can't be found anywhere else on the UK high street.

JJ personally selects each piece for its individual character and charm, placing a great deal of attention on detail, quality and finish. This ensures that everything by the JJ PARK name stays true to what JJ refers to as the "Three Ps" - designs that are pretty, full of personality and perfectly fit for purpose.

Every item goes through a rigorous testing regimen via the expertise of her four lovely children - Joshua, Margaret, Vivienne and Chloë - the ultimate goal being a collection that balances style with comfort - elegant, but hardy pieces that JJ would be happy to dress her own children in.