Famous for its rather more exotic birdlife, the North Norfolk Coast is also home to the Hedgebetty.

Original Hedgebetty's namesake is a fluffy little fellow who, like us, makes his home in the hedgerows of the North Norfolk countryside.

If you are already accustomed to a draughty nest or plan to holiday next-the-sea in one, the Original Hedgebetty, soft and cosy hooded sweatshirt is destined to become an old favourite.

Perfect for walking the dog or throwing on at the beach, an Original Hedgebetty will wear, weather and be loved forever!

(Thoroughly useful beach baskets and perky little postcards have recently found their way into the range - something to remind you of lazy summer days...)