A label of love. The culmination of a lifetime’s passion for creation. From Great-Aunts to Mothers. From Mothers to Daughters. Enduring classics with modern vintage attitude. Edgy colours with cool, artisanal detailing. Discover sophistication + whimsy, all in one with an Elyse & i bag by Cheet London.It started with designer Emily Cheetham’s discovery of a 1930s antique Singer sewing machine, left to her by her Great-Aunt over ten years ago. Inspired by the beauty of the machine, and of days gone by where women made their own things, Emily’s inherent flair for creativity was ignited. She tried her hand at making bags, DIY style to begin with, in between her full-time day job in PR.Her passion for this newfound creative expression soon took over her life, and she embarked on a full-time venture to design, create, and produce artisan-style bags, under the brand Cheet. The bags have been sold at iconic worldwide stores such as Galeries Lafayette and United Arrows and clutched by Hollywood greats Emma Thompson through to pop stars The Saturdays, such is wide appeal of the label. Her accolades including glowing press coverage, lauded early on by Vogue.com as “A hot new name in bag design’, winning a Best Accessories Designer award by LFF, collaborations with HOBBS, Debenhams and Proctor and Gamble, a finalist two years running at a prestigious New York accessory awards and most recently being named one of Asia’s best talents to watch by Sassy Media. The brand has had a recent brand refresh, inspired by her youngest daughter with the dawn of Elyse & i by Cheet London label.